BRANDING THE AUTHOR INSTEAD OF THE BOOK with Tori Eldridge
Join Tori Eldridge, national bestselling author of the Lily Wong mystery thrillers and the Brazilian dark fiction epic, DANCE AMONG THE FLAMES, as she discusses how to present a cohesive and authentic author brand for website, social media, and marketing that is effective, all-encompassing, and fun.
Do we write in a specific genre because it aligns with our interests, personality, and expertise? Do we limit ourselves to a specific genre because we have already established it as our brand? Do we adapt our brand to fit the stories we want to write?
Tori Eldridge shares candid answers and ideas gained from writing novels, short stories, and even a narrative poem published in crime fiction, horror, dark fantasy, mystery, thriller, literary, magical realism, historical, and dystopian science fiction.
Learn more about Tori and her work at ToriEldridge.com.
Tori Eldridge is the national bestselling author and Anthony, Lefty, and Macavity Awards finalist of the Lily Wong mystery thriller series—THE NINJA DAUGHTER, THE NINJA’S BLADE, and THE NINJA BETRAYED, winner of the 2021 Crimson Scribe Award for Best Book of the Year. Her shorter works appear in the inaugural reboot of Weird Tales Magazine and horror, dystopian, and other literary anthologies, including her short story “Missing on Kaua‘i” in the 2022 Mystery Writers of America anthology, CRIME HITS HOME. Her horror screenplay THE GIFT—which inspired DANCE AMONG THE FLAMES—earned a semi-finalist spot for the Academy Nicholl Fellowship. Before writing, Tori performed as an actress, singer, dancer on Broadway, television, and film, and earned a 5th degree black belt in To-Shin Do ninja martial arts. She is of Hawaiian, Chinese, Norwegian descent and was born and raised in Honolulu where she graduated from Punahou School with classmate Barack Obama. Tori’s deep interest in world culture and religions has prompted her to visit nine countries, including Brazil.