Author Websites, Branding and Newsletters

Please join us on Saturday, November 15, 2025 from 1 p.m. to 3 p.m. PT as Maddee James and Riley Mack explain the ins and outs of author websites, branding, and newsletters!

While everyone has different opinions on what makes a great author site, there are some basics that are important. Maddee and Riley will go over those, including domain names, target audience, branding, design, platform, responsiveness (including mobile design), analytics, navigation and content, etc. They will also discuss newsletters, reader magnets and giveaways.

Maddee James and her son Riley Mack are partners in xuni.com, a small, dynamic website development company which has created, designed, and maintained author websites since the late 90s (close to 30 years!). Though xuni.com clients span across all genres, they specialize in customized WordPress sites for mystery and thriller writers. They also support author branding through print and online ads, social media design, custom newsletters and other promotional materials. While they are in the business of creating functional beauty, they are best known for their individualized attention to clients and details, along with amazing responsiveness.

Check out their work, client list, and much more at xuni.com.